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One of the biggest things that brands fear on social media are “Trolls.” Not the cute ones with the neon fuzzy hair, rather the ugly ones that live under bridges and write nasty things on ...

Latest articles from The Catalyst

It's Not Personal, Or Is It?

If I could ban one phrase from our workplaces, it would be this, “It’s not personal, it’s just business.” That single phrase is the biggest lie we’ve ever told ourselves and it simply has to stop. ...

10 Misconceptions About Website Design

Whether starting from scratch, or re-designing an existing website there is a lot to consider. It seems like every day there are more and more options for website design. How do you know what is best ...

10 Misconceptions About Website Design

Whether starting from scratch, or re-designing an existing website there is a lot to consider. It seems like every day there are more and more options for website design. How do you know what is best ...

The 4 Most Costly Marketing Mistakes To Avoid

Marketing can be expensive, and so most businesses want to get the most possible impact out of their investment. Yet time and again many complain that they feel they just aren’t seeing the ROI on ...

SEO

The Truth About SEO vs. Local SEO

As a CMO or marketing manager for your future-forward organization, it’s critical that you’re continually upping your digital marketing game and ensuring that you’re attracting the right leads and ...

I'm White, I'm Privileged, and I'm Glad I Was Taught About Racial Bias

Yesterday Starbucks closed all of their corporate stores to provide afour-hour training on racial bias. Much of the media leading up to the event included experts explaining that you can’t train away ...

The Art of People

When Dave Kerpen’s book The Art of People was released I read it cover to cover, but one of the cool things about the book is that each chapter ends with actionable items you can do to put the book ...