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SEO,
AEO,
AI

Does Posting on Reddit Help AI Cite You? Yes — But You're Renting

Lisa Stone
Lisa Stone

Why is everyone saying you need a Reddit strategy for AEO? Lately, a lot of people in the AEO sphere keep offering the same advice: get on Reddit. There’s truth to the advice, but simply spamming ...

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Latest articles from The Catalyst

Search,
SEO,
AEO,
AI

What Actually Gets Cited by AI?

by Tracy Graziani

Getting cited by AI isn't about authority or hacks. It's about showing up — present, ranked, and current. We've got 35,755 citations that say so. If you have a website, there’s a pretty decent chance ...
Marketing,
SEO,
AEO,
AI

Which AI Engine Should You Optimize For? It Depends

by Lisa Stone

Not every engine cites the same way. Lately, the hot issue in marketing has been “optimize for AI,” but there isn’t one overarching AI engine that you should optimize for.ChatGPT, Perplexity, Claude, ...
Marketing,
HubSpot,
AEO

What's So Exciting About HubSpot's New AEO Tool?

by Lisa Stone

(and how to actually leverage it) AI search is quickly becoming one of the biggest topics of conversation in digital marketing. As platforms like ChatGPT, Gemini, and Perplexity continue to shape how ...
Marketing,
Business,
Account Based Marketing

Retargeting Strategies That Actually Work Today

by Lisa Stone

The New Retargeting Environment: What Changed and Why Old Tactics Fail Third-Party Cookies Have Disappeared For years, third-party cookies made retargeting feel almost too easy. They stitched ...
Leadership

5 Reasons Why The CEO Doesn't Listen To You

by Lisa Stone

A common complaint among workers in the corporate world is that they feel their CEO doesn’t care about them, listen to them, or give them credit. While it’s true that sometimes it can feel like ...
Marketing,
Smarketing,
Account Based Marketing

Is Account-Based Marketing Just Old-School Sales with a New Name?

by Lisa Stone

Is Account Based Marketing truly a revolutionary force in B2B growth or just a clever remix of traditional sales playbooks? This article breaks down the realities and persistent misconceptions ...
Marketing,
Business,
Account Based Marketing

How to Align Your B2B Marketing Campaigns to Each Stage of the Customer Journey

by Lisa Stone

Business,
Leadership,
Sales,
Sales Enablement,
Sales Strategy

Why 48% of Sales Hires Fail (And What to Do About It)

by Lisa Stone

Building a successful sales team is a critical aspect of any business’s growth and profitability. However, according to an alarming statistic, 48% of sales hires fail to meet their targets, and28% ...
Search,
SEO,
AEO

Why Zero-Click Content Matters

by Lisa Stone

As marketers, we love clean attribution. We want to see where every click came from, tie every interaction back to a sale, and prove that our efforts moved the needle. But the reality of today’s ...