greenfirestrategy.com

Effective Date: March 22, 2026 | Last Updated: March 22, 2026

Greenfire Strategy ("Greenfire," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit greenfirestrategy.com (the "Site") or engage with our services. Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.

This policy applies to all visitors, clients, and prospective clients who interact with our Site, forms, newsletters, or any digital property operated by Greenfire Strategy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide to us, including when you:

• Submit a contact form or inquiry
• Sign up for the Slow Burn newsletter or other email communications
• Download a lead magnet, report, or resource (such as the Growth Gap Analyzer)
• Book a consultation or strategy session
• Communicate with us by email or phone

This information may include your name, email address, company name, job title, phone number, and any other details you choose to share.

1.2 Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect:

• IP address and general geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Clicks, scrolls, and other behavioral data
• Cookie identifiers and similar tracking data

1.3 Information from Third Parties

We may receive information about you from third-party platforms and tools we use to operate our business, including HubSpot (our CRM and marketing platform), Google Analytics, LinkedIn, and similar services. This may include information about your interactions with our content on those platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the services you request
• To send you the Slow Burn newsletter and other communications you have opted into
• To deliver lead magnets, reports, and other resources you request
• To personalize your experience on our Site
• To improve our website, content, and service offerings
• To analyze audience behavior and inform our marketing strategy
• To comply with applicable legal obligations
• To detect and prevent fraud or misuse of our Site

We do not sell your personal information to third parties. Ever.

3. Legal Basis for Processing (for EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and processing your personal information depends on the data involved and the context in which we collect it. We generally process your data under the following bases:

• Consent — where you have given clear consent (e.g., subscribing to our newsletter)
• Legitimate interests — where processing is necessary for our legitimate business interests and does not override your rights (e.g., website analytics)
• Contract — where processing is necessary to fulfill a service agreement with you
• Legal obligation — where we are required to process your data under applicable law

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. We use:

• Essential cookies — required for the Site to function properly
• Analytics cookies — to understand how visitors interact with our Site (e.g., Google Analytics)
• Marketing cookies — to track the effectiveness of our advertising and content

You can control cookie preferences through your browser settings or a cookie consent banner if displayed. Note that disabling certain cookies may affect Site functionality.

We use HubSpot tracking tools, which may set cookies to track your interactions with our website and emails in accordance with HubSpot’s own privacy policy.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• Service providers: We share data with trusted vendors who assist us in operating our Site and delivering services, including HubSpot (CRM and email marketing), Google (analytics and advertising), and other tools. These providers are bound by confidentiality obligations.
• Business transfers: If Greenfire Strategy undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• Legal compliance: We may disclose your information if required by law, court order, or to protect the rights, property, or safety of Greenfire Strategy, our clients, or others.
• With your consent: We may share your information for other purposes with your explicit consent.

6. Email Communications and Opt-Out

If you subscribe to the Slow Burn newsletter or any other email communications from Greenfire Strategy, you consent to receive those communications. Each email we send includes an unsubscribe link. You may opt out at any time by:

• Clicking “Unsubscribe” at the bottom of any marketing email
• Emailing us directly at privacy@greenfirestrategy.com

Please note that opting out of marketing emails does not affect transactional communications related to active service engagements.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business records, and comply with applicable legal obligations. If you request deletion of your data, we will honor that request to the extent permitted by law and our legitimate business needs.

8. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete data
• Deletion: Request that we delete your personal information (“right to be forgotten”)
• Portability: Request a machine-readable copy of your data
• Objection: Object to certain types of processing, including for marketing purposes
• Restriction: Request that we restrict how we process your data
• Withdrawal of consent: Withdraw consent at any time where processing is based on consent

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, please contact us at privacy@greenfirestrategy.com. We will respond to your request within 30 days.

9. Third-Party Links

Our Site may contain links to third-party websites, platforms, or resources. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

Our Site and services are intended for business professionals and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

11. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please contact us:

Greenfire Strategy

Email: support@greenfirestrategy.com

Website: https://greenfirestrategy.com