Skip to main content

Latest articles from The Catalyst

Policy & Market Uncertainty: What Sustainability Business Leaders Need to Know

The Changing Landscape of Sustainability Business in 2025 After a year of historic growth in 2024—fueled by record consumer demand, unprecedented adoption of clean technologies, and generous federal ...

B2B Demand Generation: Renewable Energy Strategies

The renewable energy sector was booming in 2024, but things are less certain in 2025. Keeping a steady sales pipeline full, while always a challenge for many marketing and sales leaders, is a more ...

The Business Email Breakdown: Understanding Marketing, Transactional, and Sales Emails To Make Maximum Impact

Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails ...

Why Green Tech Sales Teams Struggle to Close Deals (and How to Fix It)

Understanding the Green Tech Sales Conundrum Green tech sales teams often find themselves caught in a web of extended sales cycles and wary consumers. Sales teams in this industry often have to clear ...

CRM

HubSpot CRM Strategies for Sustainable Businesses

Green companies are leading the way in innovation and sustainability. To succeed, these businesses need strong tools for managing operations and customer relationships. This is why using a CRM, such ...

Top 5 HubSpot Mistakes in Sustainability Marketing & How to Correct Them

Why HubSpot is Essential for Sustainable Businesses For those of us in the sustainability game, the right tools can make all the difference. HubSpot's features are crafted to align seamlessly with ...

The Future of Sustainability Marketing & Sales Strategy: 2025 & Beyond

Why Sustainability Businesses Need a Stronger Marketing & Sales Approach in 2025 The sustainability sector is evolving faster than ever, shaped by shifting policies, economic uncertainty, and ...

Boost Sales with Sustainable Storytelling in the Green Tech Industry

I remember sorting recyclables into a separate bin at my grandparents' house. My grandma even had this fun can crusher that as a kid seemed more like a toy. My grandparents were environmentalists at ...

Green Business Strategies in the Trump Era

Embracing Economic Value: The Green Business Edge Welcome to the Trump era, where the political winds may not always blow in your favor, but that doesn't mean your green business can't sail smoothly. ...