We know change can feel uncertain, especially when it involves the people and tools your business depends on. So let's be direct: nothing about the quality or continuity of your work changes. The same expertise that served you at 21b is here, now backed by a larger team and a broader set of capabilities.
Greenfire Strategy is a Cleveland-based B2B growth consultancy and HubSpot Platinum Partner. Like 21b, we've built everything around HubSpot — and around the belief that technology only works when strategy, process, and people are all aligned.
Your work continues without interruption
Same hands-on attention. No starting over, no re-onboarding from scratch.
Deeper HubSpot expertise
Two HubSpot partner teams under one roof means more answers, faster, across the full platform.
More than implementation
Access to Greenfire's full capabilities: brand strategy, content, demand generation, and revenue operations — all in one partner.
The same people-first philosophy
Noelle chose Greenfire because of the values alignment. We both believe empathy isn't soft — it's a strategic advantage.
In their own words
Why this, why now?
We've always believed that good growth starts with empathy — for your customers, your team, and the real challenges standing between where you are and where you want to be. When I saw how Noelle and the 21b team approached their work, I saw that same belief in action. This isn't about getting bigger. It's about getting better for our clients.
Tracy Graziani
Geek Executive Officer, Greenfire Strategy
Building 21b was about helping mid-market companies get the most out of their HubSpot investment — not just the technology, but the strategy and the team adoption that make it actually work. Joining forces with Greenfire means our clients get a fuller picture: the right message, the right systems, and the right execution to grow.
Noelle Hatfield
Founder & CEO, 21b Consulting
Welcome gift
A complimentary service, on us
To welcome 21b clients to Greenfire, we're offering a free service of your choice. Pick what's most useful to you and book before May 31st.
HubSpot Deduplication Cleanup
Duplicate records silently undermine your entire HubSpot portal — skewed reporting, mixed contact history, broken workflows. We'll identify and resolve duplicates so your team is working from one clean source of truth.
Bring your wishlist, your questions, or that thing you've been meaning to fix. A dedicated 1:1 session with a HubSpot admin to tackle whatever's most valuable to you right now.
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